Athena comes from the Greek goddess "Athena", known for wisdom, creativity, feminism and so much more.
Athena is a very personal project. Our initiative to create a place for everyone without any bias. A person does not have to fall into a particular category. Athena believes in freedom to be whoever a person feels comfortable in being. A freedom that is in no way a luxury, but a basic human right. Athena is and always will be in constant phase of learning and adapting.
About the products, each product you see in our catalog is made on-demand—once you place an order, we produce it specifically for you. This allows us to avoid overproduction and textile waste, and we’re continuously working toward greener production. You can click here to read our sustainability statement.
Our clothing is printed with the direct-to-garment (DTG) printing method. The printing tech we use is made with sustainability in mind, and our Kornit printers use almost zero wastewater and less energy than standard industry printers, lowering our carbon footprint.